Apr 27, 2022
In Music Forum
Dikmans asked colleagues Industry Email List what they needed to become even more active on social media in order to increase visibility. It showed that employees find it quite exciting to post something on LinkedIn, for example. To help them further, local walk-in hours were organized and colleagues were supported Industry Email List in creating content calendars. Do's and don'ts in a webinar When the questions became more and more complex, Dikmans set up a webinar together with her colleagues from marketing, communication Industry Email List & sales. In this, colleagues learned everything about their business LinkedIn profile and how they can share content for the employer brand. She linked this to a manual with do's and don'ts and good examples. In this way they taught them Industry Email List to create substantive content in addition to sharing fun content. By sharing our knowledge, you can show what you have to offer as an office. An example of the activity of a BDO employee on LinkedIn An example of the activity of a BDO employee on LinkedIn Subsequently, teams were set up in the various regions with recruiters and commercial advisers and a number of colleagues Industry Email List from the field. These are the 'internal social media driving teams'. Together they create a regional content calendar and enthuse and help the other colleagues at the location with content creation. The regions themselves are now responsible. At the same time, they receive Industry Email List quality guidance and support from the central organization. “Despite corona, we are still seeing an upward trend in the number of referral hires and the use of Interestingly, since we stopped communicating content themes and awarding prizes, we haven't seen a drop in our online visibility. This is probably because we have flown it both nationally and regionally. Our strength Industry Email List also lies in the region. Because that is what customers and potential colleagues Industry Email List come into contact with.” What this approach yielded BDO “We want to work with agencies as little as possible. Simply because that's where a lot of money goes.