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Mahfuj Alom
Jun 15, 2022
In Music Forum
Elevator speech is a tool to help you sort out the vision. Only when we clarify the product vision can we truly develop useful, distinctive and unique products and provide them to our users. 1. What is product vision 1. Company Vision and Product Vision After bulk sms service reading a lot of people writing product visions, I get more and more confused. Of course, there are also companies with just one product, and success or failure depends on this product, so the company vision and product vision are the same. It’s a bit empty to say that, let’s take Alibaba and Taobao as examples. Alibaba's mission and vision is: to make business easy to do in the world. Designed to build the business infrastructure of the future. Let customers meet, work and live in Alibaba. What is Taobao's vision? Its purpose is bulk sms service to provide an excellent platform for Chinese people to shop and trade online, build a leading online personal trading market and online business community in China, and provide online business services for millions of members around the world. Obviously, Alibaba's vision is much bigger than Taobao. We see that the vision of Taobao is a platform, based on which a trading market and an online business community are bulk sms service built. 2. What is product vision So, what exactly is a product vision? Product vision is the core competitiveness of your product, your characteristic, and your uniqueness. It is a unique and specific service provided to a specific group of people in a specific scenario. is your development direction. The vision is not set in stone, and he adjusts it over time. 2. What is an elevator speech I believe everyone is familiar with elevator speeches. Explaining the solution clearly and accurately to the client within 30 seconds of the elevator bulk sms service ride is one of the ways McKinsey & Company checks its presentation. In such a short time, can you tell your boss about your solution? Can you sell him your solution? Of course, elevator speeches have also developed a set of templates. The vision of the product needs to be drawn through the entire team, so that everyone can understand the development direction and significance of the bulk sms service current product in progress, and let everyone know what the value of the product is. 3. Do you really use elevator speeches to express your vision? Since we all know elevator speeches, do we really use elevator speeches to express our vision? First let's see what each part is saying: For : Our target customers/users They think : the pain points or hopes of the target customer this : product name Is one : what type of product (platform? tool?) It can : through what kind of function, what kind of value to bring to users Different from : Competing products bulk sms service on the market and their characteristics Its advantage is : the unique value of our products Then we look at the relationship between each part: Target customers and pain points of target customers :
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Mahfuj Alom

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