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mamun 123
Jun 13, 2022
In Music Forum
We can't really use content to do marketing well. According to Baidu Encyclopedia, content refers to the substantive things contained in things. But this sentence does not executive list give us the answer. There is a saying that Huashan teacher of Huayuhua Consulting Co., Ltd. often said, "philosophical insight, principle-level solutions". We have to start from the executive list most fundamental and seek a most fundamental solution copy. Similarly, for content, back to the most fundamental, I think it can be summed up in one sentence: "All communication is content, and all content is advertising." All the information that the company communicates internally. Externally, and to different roles is content, and all content is essentially advertising, and their purpose is to make the audience have certain feelings executive list and behaviors. And content marketing also follows the principle of stimulus reflex proposed by Pavlov - human behavior is a stimulus reflex behavior, and the stronger the stimulus signal energy, the greater the reflex. 12,300 words, let's talk a little bit about To B corporate content marketing The audience executive list of internal communication is mainly the employees and related partners of the enterprise, and the audience of external communication is mainly . Customers/capital/government/talents/citizens. Affecting different audiences for different purposes requires dissemination of different content. (The five market models are quoted from Hua and Hua's methodology) Two days ago, a friend executive list who worked in a To B company asked me how to attract the attention of capital. The idea I executive list gave was: what capital invests in a project, you can find the right channel to spread it. This is essentially to achieve the effect of stimulating the reflex. Of course, the content marketing we are talking about today is more aimed at the customer market. But we should have a more comprehensive perspective.
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