They say a picture is worth a thousand words - and wow, are they correct! Today I'm going to illustrate some powerful ways to visualize your site structure, especially Shadow Making as it relates to which pages are acquiring inbound links; however, we will also discuss other applications of this technique using analytical metrics or other third-party data. There are a Shadow Making number of reasons you would want to do this, among them to provide visual context to the data. As we'll see below, visual representations of data can help quickly identify patterns in site structures that may not be obvious when viewed as a spreadsheet or raw data.
You can also use these visuals to explain to customers and other stakeholders what goes into a site structure. To build a visual representation of our site Shadow Making structure with respect to inbound links, we will: run Screaming Frog to collect internal page data and link structure. by adding the number of backlinks from each page to the page metrics. using Gephi to create a visual representation of this data. For those unfamiliar with Gephi, it's an open source data Shadow Making visualization tool - basically, it turns data into an interactive image. Obtain your master data Whether you want to view your site structure against your site traffic or another metric, the process is essentially the same.
Light purple resource pages - light green Shadow Making company info - dark green department - blue home page - pink This will give you something close to: Color Modularity in Gephi Now let's use these reference domains to size the nodes. This time we need to choose to scale the aren't listed (which happens sometimes), that's a weird problem with an Shadow Making equally weird workaround - and thanks to rbsam on Github for that: On Appearance / Attributes by Color, you can set the attribute to Partitioning on Ranking at the bottom left of the window. If the attribute is set to Partitioning, it will not appear on the Size attribute.