Of course, the establishment of the brand cannot be separated from the 58 design system, and the synergy value with the 58 brand can be played strategically. 2) Cognition of brand characteristics (consistency between brand vision and business positioning): The local preference is mainly for social e-commerce that involves eating, drinking, executive email list and having fun, so it must be close to the visual experience of e-commerce, emphasizing executive email list warm colors, affinity, and intense atmosphere to stimulate users. transform. 3) Core brand associations (strengthen the differentiation of brands):
Semantically disassemble from the attributes and interests of local preference, and determine the keywords of the brand as: preferred, local, eat, executive email list drink and play. Preferably, it belongs to emotional description; local, eat, drink and play belong to functional description, and strengthen brand attributes and differences in these two directions. After executive email list determining the keywords, we set up a special design team to conduct brainstorming and brainstorming around the three keywords of optimization, locality, and eating, drinking, and entertainment through the "white triangle" method.
For each keyword, brainstorm associative words around the four dimensions of "people", "things", "events" and "emotions". Provides a large source of symbols executive email list for our next step to refine the design language. 4. Design scheme After several rounds of design proposals, we have designed several schemes: After many votes, the No. 3 plan was considered to be closer to the positioning and value conveyed by 58 Local Choice, and on this basis, executive email list we carried out in-depth polishing and finally determined the brand logo. Logo elements: The simple and easy-to-understand ideology of logo, extracting "smiley face", "positioning" and "U" symbols for isomorphism.